Google Is Paying for AI Answers. Almost Nobody Gets Paid.
Google pays some publishers for content used in AI answers. Payouts are tiny, the formula is secret, and opting out changes nothing. The better move:
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Articles by Dalin de Graff on search, AI visibility, and digital marketing.
September 2026 Spam Update, Explained
Google's September 2026 spam update is still rolling out. What Google actually confirmed, what the SAFE system is, and how to check if your site was hit.
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AI Overviews Are Reshaping Search: What the 2026 Data Says
68% of Google searches now end without a click. Here is what the 2026 research actually shows about AI Overviews and how to adapt.
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Your Category Pages Are Starving: E-commerce SEO for the AI Search Era
Ecommerce brands over-invest in product pages while category pages starve. Here is why categories win commercial queries and AI citations.
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Your Google Business Profile Is Your Homepage Now
For local businesses, customers decide on your Google Business Profile before ever visiting your site. Here is how to win the zero-click local search.
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How to Get Cited by ChatGPT, Perplexity, and Gemini
A practical playbook for getting your brand cited by ChatGPT, Perplexity, and Gemini, based on what the research actually shows.
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Rankings Are Not Revenue: Measuring SEO That Actually Matters
Keyword rankings are decoupled from revenue, and AI answers made it worse. Here is the measurement framework I use instead.
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What Is Generative Engine Optimization (GEO)?
GEO is the discipline of getting cited inside AI answers. Here is what it is, how it differs from SEO, and where to start.
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